U.S. organizational design and integration of all commercial positions for a <$20US million dollar emerging pharmaceutical organization.
Development of commercialization strategy for launch of a rare disease franchise within a $5.47€ billion global pharmaceutical company.
BRAND PLANNING/LAUNCH SUPPORT
BRAND PLANNING/LAUNCH SUPPORT
BRAND PLANNING/LAUNCH SUPPORT
Launch plan, SFE (segmentation, targeting, territory design), forecast, and budget development/execution for new product competing in a $100US Million dollar therapeutic area.
1yr/5yr commercial strategic mapping; scientific & PR messaging platform; and, treatment flow and patient journey mapping for two product franchise within a ~$2US billion dollar global biotechnology company.
CREATIVE
Interactive core visual aid, sell sheet, branded HCP & consumer website to support launch of new product.
Evolution of non-promotional/promotional messaging and revision of the story arc for recently launched speciality product.
Infographic and supporting slide deck development for disease state education.
Promotional material audit, with recommendations for improvement for existing creative campaign of branded product.
COMMERCIAL SERVICES (STAFF AUGMENTATION)
Joint Steering Committee Member, Marketing and sales lead for <$20US million dollar emerging pharmaceutical organization. Serving for 1.5 years overseeing the joint venture with an established oncology company; contributing to business development and licensing strategy; and successfully launching a 505(b)2 asset.
Interim VP Marketing for emerging medical device company. Serving for eight months managing marketing/sales strategy and tactical execution.
Launch Lead for US biosimilar portfolio of >$100US billion dollar global pharmaceutical company. Serving for two years, leading and facilitating the core and extended commercial launch planning teams through four indication launches.
Interim General Manager for established integrated speciality pharmaceutical company. Serving for six months, developing rules of engagement, ‘ways of working together’ for co-promote partnership, and advising the c-suite on various operational issues.
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